Best Practices For Blogging

Millions of customers interact with businesses via Twitter each month and this trend does not look like it is going away anytime soon (Huang, 2016).  When it comes to Twitter, businesses are often nimble when addressing customers and proactively follow and understand them (Marketing 555 Module One Overview, n.d.).  Although there is no right or […]

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Challenges and Risks with Going Social

Competition is rising with in the wireless industry, as telecom operators fight each other for subscribers in an extremely oversaturated market.  In addition, there has also been a rise of adjacent industries, like technology and media, moving into the cellular communication space (Coakley, Groene & Navalekar, 2017).  Because of the increase in pressure the wireless […]

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Mobile Applications

With over 143 million subscribers, Verizon Wireless is the largest and most successful cellular service provider in the United States (Bosnjak, 2017).  For decades, competition amongst wireless carries has been more theoretical than practical, since large providers like Verizon and AT&T could afford to build the biggest, fastest, most reliable networks with the ability to […]

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Social Media Tools

According to Colin Powell, “There are no secrets to success. It is the result of preparation, hard work, and learning from failure” (Brainy Quote, n.d.).  However, when it comes to social media at times it can be challenging to clearly define and determine success of social media efforts.  Just like with any community, members will […]

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